Established Leads — By Invitation

One agent per territory.
One incentive:
Consistent Closings.

Established Leads pairs hyper-targeted acquisition with real accountability — for a small group of Established agents and brokers who want to scale and dominate their local markets. No more agencies that promise the world, collect their fee upfront, and disappear the moment the ads go live. We never place two agents in the same market — and most importantly, we don't get paid until you do. We only win when you win.

Request an Invitation See how it works
Currently accepting applications for our founding cohort

Most lead-generation agencies scale wide — more clients, thinner service, a support team that never quite reaches you. We built Established Leads to go deep instead: fewer relationships, more attention, real accountability running in both directions. We are not a subscription you forget to cancel. We are a partner who only wins when you do.

The Model

Two disciplines, one incentive.

01

Lead Generation

Hyper-targeted Facebook campaigns run inside your exclusive territory, built around buyer-intent signals rather than broad demographics. Every lead arrives already screened on the three things that matter: timeline, financing, and contact.

02

Workflow Automation

Your existing database doesn't retire the day you sign with us. We reactivate old contacts and keep your pipeline moving in the background, so nothing you've already paid to acquire goes cold.

How It Works

Five steps, built-in filtering.

The same funnel we run for every client — the sequence itself is the quality control. By the time a lead reaches you, it's already been filtered by intent, urgency, and readiness.

  1. 1
    The Ad

    Geo-targeted, price-anchored creative

    Ads built around your market and a low-friction offer — not a generic "thinking of selling?" post lost in the feed.

  2. 2
    The Targeting

    A layered buyer-intent stack

    For Sale By Owner, home equity, mortgage calculators, pre-qualification — interest signals chosen for intent, not just demographics.

  3. 3
    The Offer

    An MLS-sourced home list

    Not a generic Zillow scroll. In exchange, one question: how soon are they looking to move.

  4. 4
    The Qualifier

    A single financing question

    Are they pre-approved yet — the line that separates browsers from buyers before you ever pick up the phone.

  5. 5
    The Handoff

    Name, email, phone — to you

    Delivered straight to your CRM, already filtered by timeline, financing, and contact readiness.

Timeline Financing Contact

The marketing opens the door. You close it.

Exclusivity & Standards

Invite-only runs both directions.

Territory

One agent. No exceptions.

In major metros — Atlanta, Miami, and the like — exclusivity is enforced down to the sub-area; we will never run two agents in the same pocket of a city. In smaller markets, it's a straightforward 30-mile radius around you. Once you hold a territory, it's yours.

Accountability

A bar we hold you to — and ourselves.

This isn't a set-and-forget retainer. We track close rate on every lead we refer, on a fixed review schedule:

At 90 days1%
At 180 days3%

A monthly Group Mastermind and a 1:1 Client Success call keep both sides honest along the way — included, not upsold.

The Economics

We only make real money when you close.

$250 one-time
Setup — onboarding, CRM configuration, campaign build.
$250 / month
Flat account management. Ad spend is separate and stays entirely yours to control.

Success Fee — Cumulative Closed Volume, Career-to-Date

$0 – $5,000,000
30%
$5,100,000 – $8,000,000
25%
$8,100,000 and above
20%

Applied to your commission on each closed deal — never a lead, never a signed listing. Only a closing. Once you cross into a tier, that rate locks in for life.

Included

Monthly Group Mastermind — every EL client, one call, comparing what's working across the book.

Included

Monthly Client Success call — one-on-one accountability and performance review on your account.

Who's Behind It

Two operators, not a call center.

L

Leighton Butler

Established Leads

Nearly a decade in real estate marketing, and a former realtor himself. Built his own real estate marketing agency to multiple six figures, spent time inside a multiple seven-figure agency, and recently helped take another lead-gen business from a six-figure slump back to a seven-figure run rate in under a year.

R

Rob Mehta

Rob Mehta + Partners, Licensed Broker

Well into the hundreds of millions closed across South Florida real estate over nearly two decades. Coaches agent teams, speaks at real estate events nationwide, and invests in tech startups across the US and Southeast Asia.

Apply

This is invite-only.

Tell us about your business and your market. If it's a fit — and the territory is open — Rob or Leighton will reach out personally.

ESTABLISHED LEADS

This is where your career becomes your legacy.